Deracialisation, democracy and development: transformation of the South African media 1994 - 2000.
Paper prepared for The Political Economy of the Media in Southern Africa Seminar, 24-29 April, 2000. Durban
      by Guy Berger, 28 Feb 2000

Assessing transformation in South Africa's media after apartheid entails defining the criteria being looked at, and then applying the analysis to changes in ownership, staffing, conceptions of the political role of journalism, media content and audiences. Major changes in media ownership, diversity and density, as well as in staffing are tracked, and the shifting politics of journalism are touched upon. With regard to content, a critique is made of the Human Rights Commission's findings about continuing racism in the media, and an alternative research strategy is suggested. The slow changes in audiences are noted. The conclusion is that overall there has been substantial transformation, and that the changes have been far greater than the continuities. As a result, the media is well placed to make further contributions to deracialisation, democratisation and development in South Africa.


Download MS Word file
(30 x A4 pages; 167kb)