the training that did it."
A primer for media trainers to assess their impact
by Guy Berger, June 2001
To improve journalism, media trainers need information about what's working and what needs work in the courses they deliver. This means assessing the impact of this training - as it affects attitudes, information, skills and results in the workplace. To isolate the role that training plays, research and evaluation has to take place long before a course begins and continue till long after. This booklet explains the complexities involved, and it provides the tools for trainers to devise usable strategies to assess the impact of their work. The author critically draws from extensive management training literature, and produces a revised theory that he applies to the unique enterprise of journalism training and its assessment.